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STATEMENT OF RECORD

Sudeep K Melethil

Senior Banking Leader | Branch Head | Business Growth | Corporate & Retail Banking | Strategic Leadership

Welcome to my professional portfolio. I am Sudeep K M, a Senior Banking Executive with over 18 years of leadership experience across India and the UAE. Throughout my career, I have focused on business growth, customer relationship management, portfolio expansion, operational excellence, and building high-performing teams. As Branch Head at ICICI Bank, I lead a ₹300+ crore business portfolio while driving sustainable growth, governance, and exceptional customer service. This website serves as my professional platform to share my experience, insights, achievements, and industry perspectives

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Track Record No. 0001
Years of experience18+
Banking MarketsIndia & UAE
Portfolio Managed₹300+ Crore
IndustryBFSI

About

Background

I am a banker by profession and an operator by temperament. For over eighteen years across India and the United Arab Emirates. My work has been the same at every scale: take responsibility for a business, understand its numbers deeply, and grow it without cutting corners. Today, I serve as Branch Head with ICICI Bank in Kochi, holding full P&L accountability for a ₹300+ crore business spanning deposits, retail assets, and fee income, and leading a multi-functional team across sales, service, and operations. Before this, I led the institutional (TASC) banking business across roughly thirty branches in Kerala, where my team and I grew the portfolio from ₹150 crore to ₹240 crore in twelve months. Earlier in my career, I spent seven years in UAE banking with ADCB and RAK Bank, serving NRI, Priority, and HNI clients -years that taught me how Kerala’s money actually moves, from Gulf salary accounts to family deposits back home. Two experiences shaped how I lead. The first was turning around a loss-making branch in Malappuram during the COVID years -it taught me that recovery is less about heroics and more about disciplined attention to costs, people, and customers, week after week. The second is ongoing: the Executive Programme in Strategic Management at IIM Kozhikode, which is sharpening the lens I bring to enterprise-level questions -strategy, capital, and competition -beyond the branch and the region. I hold strong views on how banking should be practised: growth that survives an audit, numbers that mean what they say, and teams that are developed rather than consumed. I write occasionally about branch banking, NRI finance, and leadership in Indian financial services -you will find those pieces in the Articles section. I live in Kochi, Kerala, with my family.

Core Strengths

Strategic Business GrowthP&L LeadershipCorporate & Retail BankingRelationship ManagementCredit & Risk ManagementTeam Leadership & MentoringCustomer Experience ExcellenceBusiness DevelopmentOperational ExcellencePortfolio ManagementRegulatory ComplianceDigital Banking Transformation

Experience

Career ledger

May 2024 - To Present
Branch Head
ICICI Bank Ltd.
Branch Head (Chief Manager)-Retail Banking (P&L Owner), ICICI Bank · Kochi · May 2024 – Present Full profit-and-loss ownership of a ₹300+ crore branch business -the role where strategy meets the counter. I lead a multi-functional team across sales, service, operations, and relationship management, translating regional strategy into branch-level business plans. • Delivered 52.5% liability book growth, ₹124 Mn total income, ₹70.5 Mn core operating profit, and ₹54.4 Mn PBT in FY2025-26. • Lifted branch NPS from 50 to 90+ while reducing customer complaints by ~20%. • Drove digital and semi-digital adoption from ~20% to ~85% of transactions.
2023— 2024
Regional Head Sales - Institutional Banking (TASC)
ICICI Bank Ltd.
Led the sales mandate for institutional banking -trusts, associations, societies, and clubs -across roughly thirty branches, reporting to the Regional Head. A role about scale: aligning distributed teams, reading pipelines, and building governance into growth. • Grew the institutional portfolio from ₹150 crore to ₹240 crore -about 60% -in twelve months. • Reduced documentation errors by ~25% through disciplined onboarding and compliance adherence.
2021- 2023
Senior Manager (RM) Institutional Banking (TASC)
ICICI Bank Ltd.
Managed institutional portfolios across education, healthcare, and charitable sectors with zero compliance violations -the foundation years for the regional mandate that followed.
2020 – 2021
Branch Manager
ICICI Bank Ltd.
The turnaround chapter:- took a loss-making branch to profitability within six months, in the middle of the COVID disruption, through cost discipline, recovery focus, and steady team leadership.
2018-2020
Assistant Branch Manager / Branch Sales Manager
ICICI Bank Ltd.
Led CASA acquisition and branch sales, applying process and risk reviews that improved customer satisfaction and reduced service errors.
2013 – 2018
Senior Relationship Officer
Abu Dhabi Commercial Bank (ADCB) Dubai,UAE
Five years serving Priority and HNI clients in one of the Gulf’s most competitive retail markets, with credit analysis and risk assessment responsibilities using Bloomberg and internal risk tools. • Recognised as PAN-UAE topper in Islamic loan acquisition; multiple Best Employee Awards.
2011 – 2013
Relationship Officer -Payroll & Cards
RAK Bank · UAE
Payroll-linked banking and cards -my entry into UAE banking and the beginning of a seven-year education in NRI finance.
2008-2011
Branch Manager
Bonanza Portfolio Pvt Ltd
Led branch operations and HNI advisory teams in the securities business -early P&L responsibility and my first experience running a team.
2007 – 2008
Sales Manager
Bajaj Allianz Life Insurance
Where it began: recruiting and training insurance counsellors, and learning that distribution is built one conversation at a time.

Credentials

Education, certifications & achievements

Education

Dec 2025 – Nov 2026
Executive Programme in Strategic Management
Indian Institute of Management Kozhikode
Focus: corporate and competitive strategy, strategic finance, and leadership at enterprise scale.
2005–2007
MBA, Marketing & Systems
University of Kerala
2002–2005
BSc, Electronics
University of Calicut, IHRDE

Certifications

Leading People & Teams

Ross School of Business, University of Michigan · 2026

Financial Analysis of Organizations

Gies College of Business, University of Illinois · 2025

Business Analytics

Wharton School, University of Pennsylvania (Coursera) · 2026

Achievements

[Achievement Title]

20XX
Replace with a short description of the achievement and its impact.

Writing

Articles & notes

Launch Note

Why I write. After eighteen years in banking across India and the Gulf, I have accumulated more lessons than occasions to share them. This section is where I put them down -notes on branch banking, NRI finance, turnarounds, and leading teams through change. The views here are my own, drawn from practice rather than theory, and they do not represent any employer, past or present. If something here is useful to a younger banker or interesting to a fellow operator, it has done its job.
Read article →

Media

Photos & video